Now, the new logo. It is supposed to convey an environmentally friendly image. Does it? Take a look. I definitely agree with the friendly part. Something about the mix of lower-and-upper case letters, along with the rounded font itself certainly makes me think of a friendly soul. And I like the blue (now wait a minute tho.... Is it just me, or does the type face and color not remind you of the MetLife logo? (and yes, Guilty as charged, I work for MetLife; but this is solely MY opinion)). Judge for yourself.
I'm not so sure about the sunburst tho. It sorta reminds me of the "poof!" illustration that goes with a fairy making something disappear. "Poof!" There goes the pumpkin. "Poof", there go the mice... Or a light being turned OFF, may be (the center, IMHO should have been yellow if the bulb was just turned ON). A windmill and thus more green - um - yellow - mayyyy be.... a flower though? Nah, I don't see it - I just don't... A few more "petals" might have done it perhaps? Or more petal-like thingys in the sunburst? The yellow thingy is too angular to look like a flower, me thinks... The sun, did you say? Well, why not a sunny yellow then? What's with the mango-colored sun???
My verdict: 3.5* out of 6
Here is what I factored in:
- Cost of the change ($$$ they must have paid someone to think this up + $$$ they'll have to spend to roll out the change)
- Objective of the change (the intended "environmentally friendly" message Mr. Scott would like to impart)
- Impact on my willingness to spend more $$$ at Wal-Mart (Zero change to my spending patterns)
Hmmmm... I give the new logo a 3.5/ 6 stars. What say you, fellow Target Audience?